Podcast Advertising: Fuelling Revenue Through Engagement

Infographic | March 4, 2020

An infographic positions a company as an expert or authority on the topic of the infographic, thus helping the business to become a trusted resource. Infographics are also used for content marketing and viral marketing, since most companies strive to create unique content, especially when created by and for their specific vertical market. Infographic marketing is one of the most effective link bait and link-building strategies that can be leveraged to earn links from a variety of domains.

Infographic | December 1, 2021

Infographics are awesome. Why? A couple of reasons. Some people love them and some people hate them. While it’s fun to debate, it’s hard to argue that a well executed infographic isn’t more enjoyable as a learning tool compared to dull monotonous copy. They can also do wonders for your marketing. The thing is, many marketers don’t know how to get the best out of infographics and reap the benefits available. The primary benefits being the generation of inbound links and making your posts incredibly sharable.

Infographic | January 1, 2020

From static display ads to engaging interactive formats with dynamic messaging and video, digital advertising has evolved at a rapid pace over the past 25 years. Here’s a look back at the key milestones that shaped the industry.

Infographic | December 7, 2019

Employer branding is a trending topic, but it’s also not going away anytime soon. With social media platforms becoming the go-to source about your company and work culture, your organization must focus on building an employer brand strategy on social. “Many companies believe that social media marketing will be the most in-demand HR skill by 2020, 2nd being data analysis, followed by predictive modeling skills.

Infographic | December 29, 2019

Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion even if you aren't fully absorbing what you're seeing. So if you want to create more effective advertisements, you should use design and copy that foster an emotional response in your viewers.

Infographic | February 2, 2020

We have heard a lot of complaints about LinkedIn advertising being useless. As a matter of fact, unlike Facebook, LinkedIn is not for every business. However, there are a lot of B2B marketers out there looking for ways to advertise on LinkedIn to spread brand awareness and drive leads. It is an excellent platform for many business-minded social interactions. If you are looking at targeting c-suite professionals, just spreading brand awareness, or providing insight to marketers, LinkedIn advertising is the right solution for you.