PPG Advances Sustainability to Protect and Beautify the World

June 17, 2019

PPG embedded additional sustainable practices into its operations, introduced new sustainably advantaged products for customers, achieved a record low in injury cases across the company, advanced its global community engagement initiatives, and further advanced its diversity and inclusion efforts.

Spotlight

Havas Life

Crowned “Agency of the Year” by both Adweek and Medical Marketing & Media, Havas Life (formerly known as Euro RSCG Life) aligns more than 60 health and wellness agencies into a network with more than 2,000 employees around the world. Havas Life offers a broad range of unified services, including advertising, public relations, event promotion, medical education, digital marketing, direct-to-patient and consulting services, Havas Life is part of the Havas Health umbrella company within French holding company, Havas, a world leader in communications (Euronext Paris: HAV.PA).

Other Infographics
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The Ultimate Guide to Marketing

Infographic | December 1, 2021

Infographics are awesome. Why? A couple of reasons. Some people love them and some people hate them. While it’s fun to debate, it’s hard to argue that a well executed infographic isn’t more enjoyable as a learning tool compared to dull monotonous copy. They can also do wonders for your marketing. The thing is, many marketers don’t know how to get the best out of infographics and reap the benefits available. The primary benefits being the generation of inbound links and making your posts incredibly sharable.

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90% Of Retailers Plan To Implement BOPIS By 2021

Infographic | December 26, 2019

Retailers are accelerating the move to “phygital” the digitization of the in-store experience. By 2021, 90% of retailers will offer Buy Online/Pick Up In-Store (BOPIS), and 75% will be able to identify specific customers in the store and have the ability to customize their visits. By 2021 more store associates will be armed with the technology to help create more customized experiences: Mobile POS devices (87%);

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The ABCs of Compelling Visual Ads

Infographic | December 4, 2019

This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?In short: A lot of things. It needs to be simple, on-brand, targeted, actionable, understandable ... the list goes on.

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25 Fascinating Years of Digital Advertising

Infographic | December 30, 2019

Digital advertising has come to redefine the marketing landscape, an evolution which has been taking shape since the early 1990s.A key factor that's led advertising to turn digital is ceaseless technological innovation, a phenomenon that's unlikely to slow down. From banner ads to artificial intelligence, digital advertising has traversed an eventful journey in the never-ending pursuit of delivering the right message to the right person at the right time.

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The History of Google Ads 20 Years in the Making

Infographic | June 10, 2022

Google Ads’ history dates back to the year 2000 and has evolved into one of the most (if not the most) indispensable platforms for digital advertisers. From its start as an auction system to introducing Site Targeting, adding Quality Score, Customer Audiences, interest-based display ads, sitelink extensions, remarketing and everything in between, AdWords becomes more robust each passing month.

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7 Pointers to make your Radio Ad a Tempting Treat

Infographic | February 24, 2020

Want your radio Ad to stand out? www.excellentpublicity.com provides 7 influential pointers in this infographic for you to benefit from. Well then, get started and get ready to rock the Radio.

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Spotlight

Havas Life

Crowned “Agency of the Year” by both Adweek and Medical Marketing & Media, Havas Life (formerly known as Euro RSCG Life) aligns more than 60 health and wellness agencies into a network with more than 2,000 employees around the world. Havas Life offers a broad range of unified services, including advertising, public relations, event promotion, medical education, digital marketing, direct-to-patient and consulting services, Havas Life is part of the Havas Health umbrella company within French holding company, Havas, a world leader in communications (Euronext Paris: HAV.PA).

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