PPG Advances Sustainability to Protect and Beautify the World

June 17, 2019

PPG embedded additional sustainable practices into its operations, introduced new sustainably advantaged products for customers, achieved a record low in injury cases across the company, advanced its global community engagement initiatives, and further advanced its diversity and inclusion efforts.

Spotlight

ROI Mantra Inc.

Established in 2013, ROI Mantra is a Dallas based international Profit-Driven Marketing Media Agency that has a strong record and reputation as an Premier Agency that can dramatically increase growth of revenue and acquisition through data driven strategy and tactics. Our proven track record of delivering world class, highly strategic, mathematical media executions has had a tremendous impact on client’s top-line profitability and market position. We have a strong foothold in Consumer Durables, Retail and Services and a fast growing presence in the health-care sector. We see significant opportunity in three key areas.

Other Infographics
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Advertising infographics

Infographic | December 18, 2019

Words can be powerful, but pictures pack a punch. They convey a world of meaning with a quick glance and make complex content understandable and scannable. In fact, research has shown that 90% of the information transmitted to the brain is visual. Infographics provide these visual vehicles in the form of graphic design to both simplify and clarify more complicated content.

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Advertising Infographics: How to become a super copywriter

Infographic | March 4, 2020

An infographic positions a company as an expert or authority on the topic of the infographic, thus helping the business to become a trusted resource. Infographics are also used for content marketing and viral marketing, since most companies strive to create unique content, especially when created by and for their specific vertical market. Infographic marketing is one of the most effective link bait and link-building strategies that can be leveraged to earn links from a variety of domains.

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Four Best-Practices for Responsive Search Ads

Infographic | May 10, 2021

Google's responsive search ads enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format? A recent infographic from JumpFly outlines tried-and-true techniques that can help advertisers stand out from the competition with their RSAs. Specifically, the piece delves into four best-practices: developing multiple headline options, crafting descriptive descriptions, repurposing existing expanded text ads (ETAs), and creating visually appealing ads.

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How In-App Advertising is Collecting Your Data

Infographic | December 10, 2019

More than 9 in 10 Americans feel they’ve lost control of their personal data to corporations who mine their data from social media, connected devices, and more. But how does this collected data potentially compromise your business? When you have a business phone, these apps are still collecting data about you – where you are making your sales calls, where you are having meetings, and more. Could this data potentially be used to harm your business? What can you do about it?

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Podcast Advertising: Fuelling Revenue Through Engagement

Infographic | June 7, 2022

Podcast advertising allows you to speak directly to potential customers through an audio ad. You can have select podcast hosts talk up your brand, or hire voice talent to help you create an ad to be placed at the beginning (preroll), middle (midroll), or end (postroll) of an episode.

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Celtra adverscience infographics

Infographic | December 16, 2019

Advertising In the display ad industry’s programmatic media buying frenzy, creative messaging has become somewhat of an afterthought, yet the right creative/audience data combination can considerably boost an ad’s performance. There’s a science behind creative messaging.

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Spotlight

ROI Mantra Inc.

Established in 2013, ROI Mantra is a Dallas based international Profit-Driven Marketing Media Agency that has a strong record and reputation as an Premier Agency that can dramatically increase growth of revenue and acquisition through data driven strategy and tactics. Our proven track record of delivering world class, highly strategic, mathematical media executions has had a tremendous impact on client’s top-line profitability and market position. We have a strong foothold in Consumer Durables, Retail and Services and a fast growing presence in the health-care sector. We see significant opportunity in three key areas.

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