Programmatic Advertising For Dummies

September 23, 2014

Clueless about programmatic advertising? We've got you covered. Learn about how programmatic ad buying works in the most simplest form possible.Programmatic media buying, marketing and advertising is the algorithmic purchase and sale of advertising space in real time. During this process, software is used to automate the buying, placement, and optimisation of media inventory via a bidding system.

Spotlight

McCann Bristol

We're part of McCann Worldgroup, the world’s largest advertising and communications network. You’ll find us in over 200 cities in 130 countries, and just over St Philip's Bridge on Cheese Lane in Bristol. The best connected local, global agency in town. Founded in NYC by the legendary H.K. McCann 100 years ago, we’ve helped create some of the most memorable and iconic campaigns in advertising history. L’Oréal ‘Because You’re Worth it’. That was us. The Milky Bar Kid. Us again. The Coca-Cola Santa. Guilty.

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Spotlight

McCann Bristol

We're part of McCann Worldgroup, the world’s largest advertising and communications network. You’ll find us in over 200 cities in 130 countries, and just over St Philip's Bridge on Cheese Lane in Bristol. The best connected local, global agency in town. Founded in NYC by the legendary H.K. McCann 100 years ago, we’ve helped create some of the most memorable and iconic campaigns in advertising history. L’Oréal ‘Because You’re Worth it’. That was us. The Milky Bar Kid. Us again. The Coca-Cola Santa. Guilty.

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