Radio Advertising Guide: How To Get Started Today

September 23, 2013

In our last presentation we continued our offline marketing series, with a look at how to advertise on television. In today’s article we are going to continue that series with a look at how to advertise with radio.Benefits of radio advertising: Reach a large amount of people. Over 90% of Americans tune into the radio on a weekly basis, according to Nielsen. Radio is a local medium. Target your advertising.

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Forever Agency

Forever is an award-winning integrated agency based in the heart of Manchester’s creative hub, the Northern Quarter. We're an agency that knows its SEO from its 48 sheets. And what is right for each brand we work on. Because at Forever we think that the message is just as important as the media. That the strategic thinking is just as important as the design. And that our clients always come first.

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Advertising infographics

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7 Pointers to make your Radio Ad a Tempting Treat

Infographic | February 24, 2020

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Infographic | June 7, 2022

Podcast advertising allows you to speak directly to potential customers through an audio ad. You can have select podcast hosts talk up your brand, or hire voice talent to help you create an ad to be placed at the beginning (preroll), middle (midroll), or end (postroll) of an episode.

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This Is Your Brain on Advertising

Infographic | December 29, 2019

Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion even if you aren't fully absorbing what you're seeing. So if you want to create more effective advertisements, you should use design and copy that foster an emotional response in your viewers.

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Spotlight

Forever Agency

Forever is an award-winning integrated agency based in the heart of Manchester’s creative hub, the Northern Quarter. We're an agency that knows its SEO from its 48 sheets. And what is right for each brand we work on. Because at Forever we think that the message is just as important as the media. That the strategic thinking is just as important as the design. And that our clients always come first.

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