The Evolution of Video Advertising

November 30, 2017

In the past decade, video advertising has changed a lot. We’ve come a long way from a simpler time when a TV spot could double as a pre-roll placement. Today, publishers are facing questions like: Are your ads click-to-play? Do they reach real humans or just bots? Are they meeting industry standards? We created this infographic to track key milestones, future challenges, and what you can do to make the most of the video advertising world. It’s complicated out there we’re here to help!

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Crispin Porter + Bogusky

Founded in Miami, Florida in 1988, Crispin Porter + Bogusky is a full-service, fully-integrated advertising agency filled with full-time, late-working, on-timing, below-budgeting, overnight-FedExing, hard-charging, clutch-saving, coffee-chugging, pop-culture changing, marketing fanatics. During our over 26 years in business, we’ve grown across the country and across the pond. Today we operate as one global agency with nine offices in Boulder, Miami, Los Angeles, London, São Paulo, Gothenburg, Copenhagen, Stockholm and Hong Kong.

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Spotlight

Crispin Porter + Bogusky

Founded in Miami, Florida in 1988, Crispin Porter + Bogusky is a full-service, fully-integrated advertising agency filled with full-time, late-working, on-timing, below-budgeting, overnight-FedExing, hard-charging, clutch-saving, coffee-chugging, pop-culture changing, marketing fanatics. During our over 26 years in business, we’ve grown across the country and across the pond. Today we operate as one global agency with nine offices in Boulder, Miami, Los Angeles, London, São Paulo, Gothenburg, Copenhagen, Stockholm and Hong Kong.

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