The History of Online Advertising

June 11, 2019

Online advertising is referred to by many other names, including but not limited to online marketing and Internet advertising. Online advertising is a form of marketing that uses the Internet to deliver promotional messages of a product or service to consumers. It includes, among others, email marketing, search engine marketing (SEM), social media marketing, mobile advertising and many types of display advertising such as banner ads and pop-ups.

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Creative Spark - Brand & Digital agency

With our head offices in Manchester's Northern Quarter, Creative Spark are an independent agency with a global reach. Our aim is to deliver brand experiences that drive engagement. We believe in building strong and cohesive partnerships with our clients to develop innovative and effective strategies across brand, digital and film. We have been providing eye-catching and head-turning campaigns for over 13 years and will continue to create new spaces that excite our staff and clients.

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A HISTORY OF SOCIAL MEDIA ADVERTISING INFOGRAPHIC

Infographic | September 4, 2015

Over the past few years, social has become a critical component of the overall digital advertising market. As platforms such as Facebook and Twitter have emerged as leaders in the social space, they have created powerful new ways for advertising to reach the right consumers with the right message at the right time. Social advertising is projected to generate $11 billion in revenue by 2017. Check out the info below to learn about the major players and the amazing pace of innovation in a rapidly expanding market!

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MOBILE ADVERTISING IN THE FAST LANE

Infographic | April 15, 2016

The "Global Mobile Advertising Survey" by Rubicon Project provides insight into these questions. According to the study, advertisers are primarily investing their mobile budgets this year in the areas of native advertising, location-based advertising (Location Based Services) and automated play-out via private marketplaces. At the top of the agenda is mobile video advertising, which should be more strongly addressed in budgets.

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How to Get More Traffic to Your Website

Infographic | May 14, 2018

A dream of every website owner: to wake up, open Google Analytics and see the graphs go up. A number of users, conversions, everything that translates into real-life benefits and makes having a website worth it. Unfortunately, many webmasters struggle with turning this dream into reality. They need user traffic, and they aren’t getting anywhere near enough.

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The Top 8 Social Media Marketing Trends in 2017

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In 2016, social media continued its rise with more than 2.3 billion active users and more than 1.9 billion active mobile social users worldwide. This large amount of potential customers has prompted 83% of all marketers to take advantage of social media marketing in order to boost sales, promote brand identity, increase social media followers, engage with prospective customers, generate qualified leads and so on.

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Advertising Demand Report

Infographic | September 19, 2016

The internet has reached saturation and that means no more free traffic for websites. Organic web traffic growth has slowed to a near halt. And speeding the flow requires a strong investment in personalized, cross-channel advertising. The internet has reached a point of saturatioand that means no more free tra c for websites. U.S. websites get an average of 66% of their traffic from advertising channels.

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App Advertising Options

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It's tough to make your mobile apps stand out in a crowded market, regardless of whether you offer them on Android or Apple products. The good news is that with app advertising, you'll be able to bring your software to the people most interested in having them in their phones. Whether you're offering games, information, books, leisure, or effectiveness apps, there's always a better way to approach the market.

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Spotlight

Creative Spark - Brand & Digital agency

With our head offices in Manchester's Northern Quarter, Creative Spark are an independent agency with a global reach. Our aim is to deliver brand experiences that drive engagement. We believe in building strong and cohesive partnerships with our clients to develop innovative and effective strategies across brand, digital and film. We have been providing eye-catching and head-turning campaigns for over 13 years and will continue to create new spaces that excite our staff and clients.

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