The most expensive Google Ads keywords

March 1, 2019

A keyword’s average cost per click can make or break a potential campaign. If you’re trying to advertise with a high CPC and a limited budget, you’ll know the troubles that come with it. You’ll tend to have the usual symptoms; an incredibly low volume of traffic, low number of conversions and a high CPA. Below is a list of the most expensive keywords in Google Ads. There are no surprises in the industries that top the list, but breaking down the reasoning behind the CPC’s being so expensive can be incredibly beneficial when it comes to running your own campaigns.

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Carlson Marketing

Carlson Marketing, the world’s leading relationship building company, designs and delivers loyalty programs that drive acquisition, retention and measurable results. These programs are directed at customers, employees and channel partners for some of the world’s best known brands across several vertical markets: Airline, Auto, Travel, Hospitality, Finance/Insurance, Retail, Consumer Packaged Goods, Healthcare and High Tech.

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The ABCs of Compelling Visual Ads

Infographic | December 4, 2019

This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?In short: A lot of things. It needs to be simple, on-brand, targeted, actionable, understandable ... the list goes on.

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LinkedIn Provides an Overview of Effective Ad Targeting

Infographic | May 16, 2021

LinkedIn has shared a new overview of its various ad targeting options, along with some tips to help maximize your campaign performance, and reach the right consumers at just the right time via LinkedIn ads. With more businesses re-opening, and looking to return to growth in the wake of the pandemic, that could open up new opportunity, but in order to seize on such, you'll need to ensure the right people are aware of your products and services.

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How In-App Advertising is Collecting Your Data

Infographic | December 10, 2019

More than 9 in 10 Americans feel they’ve lost control of their personal data to corporations who mine their data from social media, connected devices, and more. But how does this collected data potentially compromise your business? When you have a business phone, these apps are still collecting data about you – where you are making your sales calls, where you are having meetings, and more. Could this data potentially be used to harm your business? What can you do about it?

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The Ultimate Cheat Sheet for LinkedIn Ad Types

Infographic | February 2, 2020

We have heard a lot of complaints about LinkedIn advertising being useless. As a matter of fact, unlike Facebook, LinkedIn is not for every business. However, there are a lot of B2B marketers out there looking for ways to advertise on LinkedIn to spread brand awareness and drive leads. It is an excellent platform for many business-minded social interactions. If you are looking at targeting c-suite professionals, just spreading brand awareness, or providing insight to marketers, LinkedIn advertising is the right solution for you.

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Advertising infographics

Infographic | December 18, 2019

Words can be powerful, but pictures pack a punch. They convey a world of meaning with a quick glance and make complex content understandable and scannable. In fact, research has shown that 90% of the information transmitted to the brain is visual. Infographics provide these visual vehicles in the form of graphic design to both simplify and clarify more complicated content.

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The Ultimate Guide to Marketing

Infographic | December 1, 2021

Infographics are awesome. Why? A couple of reasons. Some people love them and some people hate them. While it’s fun to debate, it’s hard to argue that a well executed infographic isn’t more enjoyable as a learning tool compared to dull monotonous copy. They can also do wonders for your marketing. The thing is, many marketers don’t know how to get the best out of infographics and reap the benefits available. The primary benefits being the generation of inbound links and making your posts incredibly sharable.

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Spotlight

Carlson Marketing

Carlson Marketing, the world’s leading relationship building company, designs and delivers loyalty programs that drive acquisition, retention and measurable results. These programs are directed at customers, employees and channel partners for some of the world’s best known brands across several vertical markets: Airline, Auto, Travel, Hospitality, Finance/Insurance, Retail, Consumer Packaged Goods, Healthcare and High Tech.

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