This Is Your Brain on Advertising

December 29, 2019

Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion even if you aren't fully absorbing what you're seeing. So if you want to create more effective advertisements, you should use design and copy that foster an emotional response in your viewers.

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Union Square Media Group

Union Square Media Group (USM) is a leading digital advertising agency specializing in customer acquisition solutions, database marketing and list management. We provide and develop specific revenue generating programs for online marketers, businesses and media agencies. Our expertise, technology and infrastructure minimize risk, achieving greater return on investment for our clients.

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Spotlight

Union Square Media Group

Union Square Media Group (USM) is a leading digital advertising agency specializing in customer acquisition solutions, database marketing and list management. We provide and develop specific revenue generating programs for online marketers, businesses and media agencies. Our expertise, technology and infrastructure minimize risk, achieving greater return on investment for our clients.

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