Brand Marketing

Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar

April 12, 2021

Though a cookie-less future looms, 78% have no third-party plan.

With the recent announcement from Google that it will not use alternate identifiers to track data in its products, even after third-party cookies are phased out, brands and publishers are feeling the heat.

Spotlight

MACHINTEL

Machintel is a part of the multi-national Lotus Group. Founded in 1999, Machintel strives to be amongst the world's most innovative online marketing and digital media companies. Clients count on us to be the best source of customer acquisition at scale. Machintel brings the best technologies and practices to provide clients with converged marketing solutions that help companies use integrated media, targeted data, and effective marketing methods for customer acquisition at scale. We provide digital marketing services to agencies, publishers, and marketers using the best technologies and practices for customer acquisition at scale. Machintel provides performance-based digital marketing services using multiple inbound and outbound methods in B2B and B2C markets. Depending on our clients’ preference and requirements, campaign activities often include content marketing, search optimization, paid advertising, and social media marketing across multiple media channels.

Other Infographics
news image

Guarantee the Success of Your Display Campaigns

Infographic | June 5, 2022

With increased market noise and competition for your audience’s attention, making sure your brand stays on top of your buyer’s minds can be challenging. However, research shows that well-thought-out brand advertising campaigns impact IT buyers' decisions across every stage of the funnel.

Read More
news image

Podcast Advertising: Fuelling Revenue Through Engagement

Infographic | June 7, 2022

Podcast advertising allows you to speak directly to potential customers through an audio ad. You can have select podcast hosts talk up your brand, or hire voice talent to help you create an ad to be placed at the beginning (preroll), middle (midroll), or end (postroll) of an episode.

Read More
news image

This Is Your Brain on Advertising

Infographic | December 29, 2019

Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion even if you aren't fully absorbing what you're seeing. So if you want to create more effective advertisements, you should use design and copy that foster an emotional response in your viewers.

Read More
news image

The Reasons Your Company Must Use Social Media to Build Employer Brand

Infographic | December 7, 2019

Employer branding is a trending topic, but it’s also not going away anytime soon. With social media platforms becoming the go-to source about your company and work culture, your organization must focus on building an employer brand strategy on social. “Many companies believe that social media marketing will be the most in-demand HR skill by 2020, 2nd being data analysis, followed by predictive modeling skills.

Read More
news image

90% Of Retailers Plan To Implement BOPIS By 2021

Infographic | December 26, 2019

Retailers are accelerating the move to “phygital” the digitization of the in-store experience. By 2021, 90% of retailers will offer Buy Online/Pick Up In-Store (BOPIS), and 75% will be able to identify specific customers in the store and have the ability to customize their visits. By 2021 more store associates will be armed with the technology to help create more customized experiences: Mobile POS devices (87%);

Read More
news image

Four Best-Practices for Responsive Search Ads

Infographic | May 10, 2021

Google's responsive search ads enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format? A recent infographic from JumpFly outlines tried-and-true techniques that can help advertisers stand out from the competition with their RSAs. Specifically, the piece delves into four best-practices: developing multiple headline options, crafting descriptive descriptions, repurposing existing expanded text ads (ETAs), and creating visually appealing ads.

Read More

Spotlight

MACHINTEL

Machintel is a part of the multi-national Lotus Group. Founded in 1999, Machintel strives to be amongst the world's most innovative online marketing and digital media companies. Clients count on us to be the best source of customer acquisition at scale. Machintel brings the best technologies and practices to provide clients with converged marketing solutions that help companies use integrated media, targeted data, and effective marketing methods for customer acquisition at scale. We provide digital marketing services to agencies, publishers, and marketers using the best technologies and practices for customer acquisition at scale. Machintel provides performance-based digital marketing services using multiple inbound and outbound methods in B2B and B2C markets. Depending on our clients’ preference and requirements, campaign activities often include content marketing, search optimization, paid advertising, and social media marketing across multiple media channels.

Events