Display Advertising

Video Ads on LinkedIn: 4 Tips to Success

May 31, 2021

Since back in 2017 when LinkedIn launched native video marketing, LinkedIn has proven that it’s more than just a platform for long-form B2B content.

In one year, video ads on LinkedIn generated more than 300 million impressions on their social media platform. It is no secret that the success can be proven by numbers, they earn an average of three times the engagement of plain text posts.

To reflect back to our core question, what does an effective video marketing ad can look like on LinkedIn? To find out, LinkedIn teamed up with Digivizer to make a deep look and analyze more than 3,500 LinkedIn video ads.

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LinkedIn Provides an Overview of Effective Ad Targeting

Infographic | May 16, 2021

LinkedIn has shared a new overview of its various ad targeting options, along with some tips to help maximize your campaign performance, and reach the right consumers at just the right time via LinkedIn ads. With more businesses re-opening, and looking to return to growth in the wake of the pandemic, that could open up new opportunity, but in order to seize on such, you'll need to ensure the right people are aware of your products and services.

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Google Display Ads Dimensions 2021

Infographic | August 19, 2021

According to statistics, 4.72 billion people use the internet worldwide in April 2021. This number accounts for more than 60% of the global population. As a result, having a solid social media presence would undoubtedly assist a business in reaching new heights. Around 2 million websites and applications are part of the Google Display Network. Setting up and optimizing your ads on Google’s Display Network is not a piece of cake, particularly when it comes to the dimensions of the images you are choosing. Google Display Network will display ads in various positions on mobile devices and websites, so you must select the image’s dimensions accordingly. If you use the wrong banner size your campaign’s reach would be severely limited.

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The Ultimate Cheat Sheet for LinkedIn Ad Types

Infographic | February 2, 2020

We have heard a lot of complaints about LinkedIn advertising being useless. As a matter of fact, unlike Facebook, LinkedIn is not for every business. However, there are a lot of B2B marketers out there looking for ways to advertise on LinkedIn to spread brand awareness and drive leads. It is an excellent platform for many business-minded social interactions. If you are looking at targeting c-suite professionals, just spreading brand awareness, or providing insight to marketers, LinkedIn advertising is the right solution for you.

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The evolution of digital advertising infographic

Infographic | January 1, 2020

From static display ads to engaging interactive formats with dynamic messaging and video, digital advertising has evolved at a rapid pace over the past 25 years. Here’s a look back at the key milestones that shaped the industry.

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Celtra adverscience infographics

Infographic | December 16, 2019

Advertising In the display ad industry’s programmatic media buying frenzy, creative messaging has become somewhat of an afterthought, yet the right creative/audience data combination can considerably boost an ad’s performance. There’s a science behind creative messaging.

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Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar

Infographic | April 12, 2021

Though a cookie-less future looms, 78% have no third-party plan. With the recent announcement from Google that it will not use alternate identifiers to track data in its products, even after third-party cookies are phased out, brands and publishers are feeling the heat.

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We are a full-service, digital marketing agency that helps acquire and convert more customers to your brand through our proven affiliate marketing techniques.

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