Where will your ad spend go in 2016? Advertising budget predictions

Before committing any budget, you’ll first want to check that you’re keeping up with the trends driving the industry forwards – and making sure your competitors don’t get the jump on the most profitable new strategies.According to the Advertising Budgets 2016: 4 Trends You Need To Know infographic from MDG, there are three key developments you need to keep front and center.

Spotlight

Shootsta

Shootsta is the only subscription-based, scalable video solution in the world, educating and empowering brands to create high-quality, cost-effective videos in just 24 hours. At Shootsta, we’ve disrupted the video production industry with our video-at-scale subscription model. Our hybrid product a purpose-built Shootsta Kit, creative training, cloud-based Shootsta Hub and professional editing enables businesses everywhere to shoot, upload and share their 'always-on' video content. With a global team across London, Sydney, San Diego, Singapore and Hong Kong, our goal is to be the change we want to see in the world, by driving video innovation, building a growth space for teams, being a love brand for clients and making video accessible to everyone. So we can all create video stories that resonate.

Other Infographics
news image

Advertising infographics

Infographic | December 18, 2019

Words can be powerful, but pictures pack a punch. They convey a world of meaning with a quick glance and make complex content understandable and scannable. In fact, research has shown that 90% of the information transmitted to the brain is visual. Infographics provide these visual vehicles in the form of graphic design to both simplify and clarify more complicated content.

Read More
news image

13 Things Content Marketers Should Know About Email Marketing

Infographic | February 10, 2020

As a content marketer, your top challenge is figuring out how to get relevant content in front of the right people and email marketing is one of the top marketing channels for increasing content engagement. This infographic offers up the latest best practices for content marketing emails in one complete list. See what to improve and what you could gain from some tweaks to your emails.

Read More
news image

How In-App Advertising is Collecting Your Data

Infographic | December 10, 2019

More than 9 in 10 Americans feel they’ve lost control of their personal data to corporations who mine their data from social media, connected devices, and more. But how does this collected data potentially compromise your business? When you have a business phone, these apps are still collecting data about you – where you are making your sales calls, where you are having meetings, and more. Could this data potentially be used to harm your business? What can you do about it?

Read More
news image

The Reasons Your Company Must Use Social Media to Build Employer Brand

Infographic | December 7, 2019

Employer branding is a trending topic, but it’s also not going away anytime soon. With social media platforms becoming the go-to source about your company and work culture, your organization must focus on building an employer brand strategy on social. “Many companies believe that social media marketing will be the most in-demand HR skill by 2020, 2nd being data analysis, followed by predictive modeling skills.

Read More
news image

LinkedIn Provides an Overview of Effective Ad Targeting

Infographic | May 16, 2021

LinkedIn has shared a new overview of its various ad targeting options, along with some tips to help maximize your campaign performance, and reach the right consumers at just the right time via LinkedIn ads. With more businesses re-opening, and looking to return to growth in the wake of the pandemic, that could open up new opportunity, but in order to seize on such, you'll need to ensure the right people are aware of your products and services.

Read More
news image

The History of Google Ads 20 Years in the Making

Infographic | June 10, 2022

Google Ads’ history dates back to the year 2000 and has evolved into one of the most (if not the most) indispensable platforms for digital advertisers. From its start as an auction system to introducing Site Targeting, adding Quality Score, Customer Audiences, interest-based display ads, sitelink extensions, remarketing and everything in between, AdWords becomes more robust each passing month.

Read More

Spotlight

Shootsta

Shootsta is the only subscription-based, scalable video solution in the world, educating and empowering brands to create high-quality, cost-effective videos in just 24 hours. At Shootsta, we’ve disrupted the video production industry with our video-at-scale subscription model. Our hybrid product a purpose-built Shootsta Kit, creative training, cloud-based Shootsta Hub and professional editing enables businesses everywhere to shoot, upload and share their 'always-on' video content. With a global team across London, Sydney, San Diego, Singapore and Hong Kong, our goal is to be the change we want to see in the world, by driving video innovation, building a growth space for teams, being a love brand for clients and making video accessible to everyone. So we can all create video stories that resonate.

Events