Why Your Brand Needs to Invest in Social Media

March 29, 2019

There's no questioning the influence of social media in modern society, and our broader interactive process. But still, many businesses remain unsure whether it's right for them, whether they actually need to have a social media presence.

Spotlight

MACHINTEL

Machintel is a part of the multi-national Lotus Group. Founded in 1999, Machintel strives to be amongst the world's most innovative online marketing and digital media companies. Clients count on us to be the best source of customer acquisition at scale. Machintel brings the best technologies and practices to provide clients with converged marketing solutions that help companies use integrated media, targeted data, and effective marketing methods for customer acquisition at scale. We provide digital marketing services to agencies, publishers, and marketers using the best technologies and practices for customer acquisition at scale. Machintel provides performance-based digital marketing services using multiple inbound and outbound methods in B2B and B2C markets. Depending on our clients’ preference and requirements, campaign activities often include content marketing, search optimization, paid advertising, and social media marketing across multiple media channels.

Other Infographics
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Celtra adverscience infographics

Infographic | December 16, 2019

Advertising In the display ad industry’s programmatic media buying frenzy, creative messaging has become somewhat of an afterthought, yet the right creative/audience data combination can considerably boost an ad’s performance. There’s a science behind creative messaging.

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Video Ads on LinkedIn: 4 Tips to Success

Infographic | May 31, 2021

Since back in 2017 when LinkedIn launched native video marketing, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, video ads on LinkedIn generated more than 300 million impressions on their social media platform. It is no secret that the success can be proven by numbers, they earn an average of three times the engagement of plain text posts. To reflect back to our core question, what does an effective video marketing ad can look like on LinkedIn? To find out, LinkedIn teamed up with Digivizer to make a deep look and analyze more than 3,500 LinkedIn video ads.

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The Ultimate Guide to Marketing

Infographic | December 1, 2021

Infographics are awesome. Why? A couple of reasons. Some people love them and some people hate them. While it’s fun to debate, it’s hard to argue that a well executed infographic isn’t more enjoyable as a learning tool compared to dull monotonous copy. They can also do wonders for your marketing. The thing is, many marketers don’t know how to get the best out of infographics and reap the benefits available. The primary benefits being the generation of inbound links and making your posts incredibly sharable.

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Advertising infographics

Infographic | December 18, 2019

Words can be powerful, but pictures pack a punch. They convey a world of meaning with a quick glance and make complex content understandable and scannable. In fact, research has shown that 90% of the information transmitted to the brain is visual. Infographics provide these visual vehicles in the form of graphic design to both simplify and clarify more complicated content.

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90% Of Retailers Plan To Implement BOPIS By 2021

Infographic | December 26, 2019

Retailers are accelerating the move to “phygital” the digitization of the in-store experience. By 2021, 90% of retailers will offer Buy Online/Pick Up In-Store (BOPIS), and 75% will be able to identify specific customers in the store and have the ability to customize their visits. By 2021 more store associates will be armed with the technology to help create more customized experiences: Mobile POS devices (87%);

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The evolution of digital advertising infographic

Infographic | January 1, 2020

From static display ads to engaging interactive formats with dynamic messaging and video, digital advertising has evolved at a rapid pace over the past 25 years. Here’s a look back at the key milestones that shaped the industry.

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Spotlight

MACHINTEL

Machintel is a part of the multi-national Lotus Group. Founded in 1999, Machintel strives to be amongst the world's most innovative online marketing and digital media companies. Clients count on us to be the best source of customer acquisition at scale. Machintel brings the best technologies and practices to provide clients with converged marketing solutions that help companies use integrated media, targeted data, and effective marketing methods for customer acquisition at scale. We provide digital marketing services to agencies, publishers, and marketers using the best technologies and practices for customer acquisition at scale. Machintel provides performance-based digital marketing services using multiple inbound and outbound methods in B2B and B2C markets. Depending on our clients’ preference and requirements, campaign activities often include content marketing, search optimization, paid advertising, and social media marketing across multiple media channels.

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