Your Pay Per Click (PPC) Checklist

Pay per click advertising is nothing new. Some would argue Google perfected this form of online advertising years ago, but that isn’t quite the case. Like all search and ad systems Google uses, they are constantly updated and changed. Having a persistent marketing manager is vital when evaluating the success of PPC ads.

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The Marketing Arm

We are built to help brands engage along the entire consumer journey. Our focus? Make brands mean something to consumers no matter how they come in contact. Which is why we have deep expertise across multiple disciplines. This creates an integrated solution of the critical marketing capabilities you need. Not to mention less overhead and more cohesive thinking. It works! Over 100 top brands agree.If you care about awards, we’ve got those too: “Most Awarded Agency,” “Most Creative Agency,” “Best Places to Work,” Lions, Pencils, Clios, Reggies … you name it.

Other Infographics
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Q1 2016 Global Facebook Advertising Benchmark Infographic

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In a recent earnings call with investors, Facebook reported that its ad revenue in Q1 2016 grew by 57% to an astonishing $5.2 billion.Rising ad spend in mobile video and higher returns for retailers are just a few key trends driving monster growth in Facebook advertising this year.

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How B2B Marketers Generate Revenue

Infographic | December 9, 2016

The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to today’s B2B marketing community. But the question remains -- how do marketers actually generate revenue? Which metrics are B2B marketers using? What does their channel mix look like? Which channel has the highest impact on revenue generation? What percentage of organizations invest in account-based marketing, and if so, to what degree? See the answers to these questions and more via the infographic below.

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Creating a B2B Digital Marketing Plan for 2017

Infographic | January 18, 2017

Many Business-to-business (B2B) companies are already successfully getting great results using digital marketing tactics like SEO, PPC, landing page creation, social media and email marketing linked to a CRM marketing automation system or a simple email autoresponse system. We hope you find the infographic useful; we've included advice on key issues to think through at each relevant step for all involved in inbound and content marketing.

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Traditional Publicity VS Content Marketing Infographic

Infographic | March 31, 2014

Traditional advertising methods interrupts your audience, stopping them from doing what they were trying to do online. This infographic details the three fatal flaws of traditional publicity. On the other hand, Content Marketing provides your audience with valueable information they can actually use to solve current issues. This allows your content to become a solution to your target audiences' problems, whether than interrupting them in their search for relevant solutions.

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Digital Advertising Statistics That Rock The Web – 2019

Infographic | June 15, 2019

Digital advertising is indeed the present and future of the advertising industry. Almost every business has one form of online presence, whether as a Facebook page, Google Map Pin, website, you name it. Online advertising has changed the whole industry in the last 10 years. Thanks to Google, Facebook and Snap Ads too, you do not need to spend thousands of dollars to reach your audience anymore.

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Time to Clean Up the Mobile Advertising Ecosystem

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With mobile ad fraud and mobile traffic fraud spiking in the past year, and with over $6.3 billion dollars lost to advertisers as a result, those of us in the mobile advertising ecosystem with highly-trafficked platforms were faced with a choice. Either sit back, accept some level of bot & click-fraud activity and pray it doesn’t get worse - or take immediate technological leaps forward in order to create a clean, brand-safe and fraud-free environment.

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Spotlight

The Marketing Arm

We are built to help brands engage along the entire consumer journey. Our focus? Make brands mean something to consumers no matter how they come in contact. Which is why we have deep expertise across multiple disciplines. This creates an integrated solution of the critical marketing capabilities you need. Not to mention less overhead and more cohesive thinking. It works! Over 100 top brands agree.If you care about awards, we’ve got those too: “Most Awarded Agency,” “Most Creative Agency,” “Best Places to Work,” Lions, Pencils, Clios, Reggies … you name it.

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