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Spotlight

The world of commerce is changing radically Ecommerce is no longer simply a battle for the shopping cart. It’s a drive to win the hearts and minds of customers – because when you win there, you create customers for life. And lifelong, loyal customers are the Holy Grail for any brand that wants to su


OTHER LIVE WEBINAR

Advertising Financial Management

July 29, 2021 | 10:32AM | EST

The ANA has negotiated a special room rate of $329/night. The cut-off date to obtain the ANA rate is Friday, April 2, 2021, after which prevailing rates apply. Our room block link is not yet available, so please reach out to registration@ana.net for a link as we get closer to the conference date.
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How publishers can drive revenue despite changes to privacy, Google and iOS

July 29, 2021 | 10:32AM | EST

Despite Google's announcement to delay the deprecation of third party cookies in Google Chrome for 2 years, publishers cannot afford to rest on their laurels. Updates to Google, Facebook, and even mobile apps, mean big revenue changes for organizations that reply on advertising revenue. Mike Brooks – WeatherBug’s SVP of Revenue – shares his expertise and how his team has been preparing for all the changes. During this webinar, you’ll find out what you need to do to ensure revenue success with all of these privacy changes. We’ll talk through FLoC, IDFA, iOS14.5, outline strategies to put in place to mitigate potential revenue losses, and get answers to some of your biggest questions from our team of experts.
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How AdTech firms are responding to the digital revolution with data analytics

July 29, 2021 | 10:32AM | EST

Digital advertising is in a state of significant disruption. As awareness of data privacy among the public has grown, so have measures to reign in data usage for the purpose of ad targeting. Government regulations like the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) have set stricter guidelines around the collection, storage, and use of personal data in two large markets. Those regulations, as well as the death of third party cookies and other measures by technology companies to “wall their gardens,” will challenge traditional digital advertising strategies, including targeting, pacing, personalization, and attribution. Despite disruption, investment in programmatic advertising shows no signs of slowing down.
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Privacy, Cookies & Adtech for Financial Services

July 29, 2021 | 10:32AM | EST

Advertising technology creates significant privacy and data protection challenges for financial services companies. Join SIFMA on September 23, 2021 from 12:00-1:00pm ET to examine the compliance and operational challenges faced by financial services companies when implementing adtech and cookies.
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