7 Proven Ways To Improve Your Google Ads Campaigns

September 29, 2022 | 03:00 PM BST | UK

Google Ads Campaigns
This webinar is for anyone with responsibility of working on Google Ads campaigns to ensure that they are achieving a good return on ad spend. That includes marketers, business owners, advertisers and many others that spend time whether it’s daily, weekly or monthly, managing and monitoring ads in Google Ads.

You’ll benefit from joining this webinar if you meet the following criteria:
  • Managing your own campaigns in-house and want to improve them without outsourcing
  • You work with an agency or freelancer and need to know what to focus on
  • Are a marketer and running campaigns and need to know how to improve them
  • Business owner or advertiser that needs to learn how to easily improve ads
  • You are new to Google Ads and need to learn more about this powerful platform
Register Now

Spotlight

Social Media Marketing makes use of social media sites to raise visibility on the Internet and to promote products and services. Social media sites are useful for building social (and business) networks, and for exchanging ideas and knowledge. Social media networking is part of a trend known as Web 2.0, which refers to changes in the way users and software developers use the Web. It is a more collaborative use of the Web that enhances creativity and knowledge exchange. It is a more interactive and user-driven way to help users participate and collaborate over the Web through open applications and services. It is critical, therefore, that content is accessible to the user; the user should be able to create, share, remix, and repurpose content. Technologies that are accessible and affordable like Ajax (a method of building interactive applications for the Web that processes user requests immediately) and RSS (Really Simple Syndication) support Web 2.0 principles such as “user empowerment.”

OTHER LIVE WEBINARS

Advertising Litigation Quarterly Highlights Webinar

October 12, 2022 | 12:30 PM ET

Join us for our Advertising Litigation Quarterly Highlights webinar series. Our Editorial Team will conduct a deep dive on key decisions of interest covered in our recent Advertising Litigation Reports.
Register Now

CTV’s next evolution: Why 2023 is the biggest year yet for brands

October 11, 2022 | 01:00 PM EDT

Did you see that? Almost overnight, Connected TV evolved again. Several streaming services have merged and consolidated, all of the major services have expanded their libraries with must-see-(C)TV, and everyone’s embracing ads—even Netflix. Now every streaming service is ready to be a fully measurable, targetable ad platform for brands, and 2023 is poised to usher in a new era of TV unlike anything seen before. For advertisers, not taking full advantage of CTV will be a competitive disadvantage—but there’s no reason to stress. Join Alexa Tierney, Senior Director of Customer Success at MNTN, as she details CTV’s biggest shakeup yet and gives insider insights for navigating the changing landscape ahead. Tierney will provide strategies to implement into your next-year plans, highlight the potential strengths and pitfalls of the major streaming services’ new offerings, and share where targetable and measurable television is heading next year (and beyond).
Register Now

Learn the Basics of Google Ads with Pamela Starr

September 29, 2022 | 12:00 PM EDT

Learn how to reach more customers and grow your business with Google Ads. You will learn how to create an account and set up an ad campaign, how to improve ad performance, and how to measure success. Led by Pamela Starr, a professional trainer for Grow with Google, this is a session perfect for people new to Google Analytics.
Register Now

Bridging the data gap: Clean rooms emerge as an answer to data deprecation and consumer privacy

September 28, 2022 | 02:30 PM EDT

Data deprecation, which limits advertisers’ use of data management platforms, is having a huge impact on marketers. Between the loss of third-party cookies, regulatory changes to improve consumer privacy and rising walled gardens, marketers are often left in the dark about who their customers are and how to talk to them. One answer is data clean rooms, a burgeoning solution for brands and publishers that bridges this gap of understanding between marketer and customer. These privacy-forward solutions offer customer insights, measurement and analysis, and provide collaborative spaces among multiple parties, including the consumer whose privacy wishes are paramount. Learn how clean rooms can help brands navigate the new world of marketing where privacy and transparency are key.
Register Now

Spotlight

Social Media Marketing makes use of social media sites to raise visibility on the Internet and to promote products and services. Social media sites are useful for building social (and business) networks, and for exchanging ideas and knowledge. Social media networking is part of a trend known as Web 2.0, which refers to changes in the way users and software developers use the Web. It is a more collaborative use of the Web that enhances creativity and knowledge exchange. It is a more interactive and user-driven way to help users participate and collaborate over the Web through open applications and services. It is critical, therefore, that content is accessible to the user; the user should be able to create, share, remix, and repurpose content. Technologies that are accessible and affordable like Ajax (a method of building interactive applications for the Web that processes user requests immediately) and RSS (Really Simple Syndication) support Web 2.0 principles such as “user empowerment.”

resources