August Advertising Initiative Meet-Up

August 10, 2022 | | USA

August Advertising Initiative Meet-Up
How to rejuvenate data- and research-backed media advertising sales for a resurgent post-pandemic market is the focus of this Advertising Initiative Meet-Up. Join Advertising Initiative Lead Mark Challinor and guests for this one-hour meet-up focused on the rise of advertising formats, the revised sales team, and the new role of print in an increasingly digital world.
Register Now

Spotlight

Consumers continue to shift how they view television
and video, picking and choosing from content across
a growing number of platforms and applications. With
continued growth in the number of connected devices
with displays capable of delivering engaging video
experiences, consumers will mix and match content
based not only on their genre preferences, but also
based on how much time they have, their location,
and the device they are using. For all providers of
video, both traditional pay TV operators as well
as OTT providers, providing the most engaging
content combined with the best user experience
are paramount to their success as they fight for
consumers’ attention.

OTHER LIVE WEBINARS

How to Run Your First Two Facebook Ads in Constant Contact

August 08, 2022 | 01:00 PM ET

For many, the thought of setting up your first Facebook ad can feel intimidating. Especially since you don’t want to waste money as you try to find customers, drive business, and grow your contact list. That’s why in this free one-hour webinar, we’ll walk you through the process of building your first two Facebook ads. We’ll touch briefly on the types of ads you can create and how to more easily create your ads with Constant Contact tools.
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Google Responsive Ads: 5 Secrets To Unlock Their Performance

August 24, 2022 | 02:00 PM ET

The Utah Digital Marketing Collective is thrilled to welcome Brenton Thomas for an in-depth presentation to discover 5 secrets that will unlock the performance of your Responsive Ads. With Google expiring Expanded Text Ads, the transition to Responsive Ads is more important than ever. That being said, Brenton will be diagnosing various ads in real-time to understand the correlation between ad copy and performance (e.g. CTR, Quality Score, and ROAS). He will also demonstrate how to implement Responsive Ads for long-term optimizations and success.
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Cracking the code on creatives: How to create ads that convert

August 16, 2022 | 09:00 AM PT

Breaking through the noise with engaging, thumb-stopping creatives is critical to marketing campaign success and ramped up user engagement in today's crowded market. But creative optimization is an art — a slew of formats, variations, and channels, and difficulties understanding what result an ad drove.
Register Now

Advertising Production: What Marketers Need to Know

August 09, 2022 | 02:00 PM EST

Advertising Production Resources (APR) is a content creation optimization consultancy that oversees over $1 Billion in annual ad production spend for 60+ advertisers around the globe. With hands-on production backgrounds in TV, Print, OOH, digital videos, Web, Mobile, Social & Experiential, our 200+ team members collaborate with advertisers and their creative resources to establish best practices & find efficiencies in advertising content creation. We use our unique vantage point and collaborative, integrated approach to drive innovation, improve production acumen, and increase return on investment for many of the world’s leading advertisers.
Register Now

Spotlight

Consumers continue to shift how they view television
and video, picking and choosing from content across
a growing number of platforms and applications. With
continued growth in the number of connected devices
with displays capable of delivering engaging video
experiences, consumers will mix and match content
based not only on their genre preferences, but also
based on how much time they have, their location,
and the device they are using. For all providers of
video, both traditional pay TV operators as well
as OTT providers, providing the most engaging
content combined with the best user experience
are paramount to their success as they fight for
consumers’ attention.

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