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For national brands, their SEO agencies, and their local partners, being displayed in the local pack has resulted in more foot traffic on the local level. However, depending on the market and competition level, it has typically taken significant resources to pull off, . Unless you’re the marke


OTHER LIVE WEBINAR

The Rise of First-Party Data: Content Strategies to Win in a Cookieless Future

August 04, 2021 | 9:19PM | EST

The looming end of third-party cookies plus Apple’s iOS14 restrictions signal a sea change – and a big opportunity – for content marketers. How will you adapt to the shifting climate around digital privacy? Look to content strategy for the rescue. If you can evolve your content marketing strategy into a content experience strategy, you’ll find you can better attract and engage your audience – and qualify your leads without relying on third-party data.
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Advertising Financial Management

August 04, 2021 | 9:19PM | EST

The ANA has negotiated a special room rate of $329/night. The cut-off date to obtain the ANA rate is Friday, April 2, 2021, after which prevailing rates apply. Our room block link is not yet available, so please reach out to registration@ana.net for a link as we get closer to the conference date.
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How publishers can drive revenue despite changes to privacy, Google and iOS

August 04, 2021 | 9:19PM | EST

Despite Google's announcement to delay the deprecation of third party cookies in Google Chrome for 2 years, publishers cannot afford to rest on their laurels. Updates to Google, Facebook, and even mobile apps, mean big revenue changes for organizations that reply on advertising revenue. Mike Brooks – WeatherBug’s SVP of Revenue – shares his expertise and how his team has been preparing for all the changes. During this webinar, you’ll find out what you need to do to ensure revenue success with all of these privacy changes. We’ll talk through FLoC, IDFA, iOS14.5, outline strategies to put in place to mitigate potential revenue losses, and get answers to some of your biggest questions from our team of experts.
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State of Data Town Hall: Identity / Addressability

August 04, 2021 | 9:19PM | EST

Our 3rd IAB State of Data Town Hall on Wednesday, August 11, will be about identity and addressability. Industry experts will discuss the industry’s readiness for the loss of third-party cookies and other identifiers and address concerns about ad tracking, targeting, retargeting, and addressability overall. What are the alternatives, best practices and solutions for your data management with the new State of Data in 2021? Join us and ask all your questions The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
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