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Spotlight

Blinked is an existing social media platform for recommendations that is building upon the innovations in blockchain technology by integrating a proprietary Blinked (BLKD) crypto-token that will enable users to get paid for their recommendations and for experiencing digital ads. It is the first medi


OTHER LIVE WEBINAR

The Rise of First-Party Data: Content Strategies to Win in a Cookieless Future

August 01, 2021 | 8:11PM | EST

The looming end of third-party cookies plus Apple’s iOS14 restrictions signal a sea change – and a big opportunity – for content marketers. How will you adapt to the shifting climate around digital privacy? Look to content strategy for the rescue. If you can evolve your content marketing strategy into a content experience strategy, you’ll find you can better attract and engage your audience – and qualify your leads without relying on third-party data.
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Advertising Financial Management

August 01, 2021 | 8:11PM | EST

The ANA has negotiated a special room rate of $329/night. The cut-off date to obtain the ANA rate is Friday, April 2, 2021, after which prevailing rates apply. Our room block link is not yet available, so please reach out to registration@ana.net for a link as we get closer to the conference date.
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How publishers can drive revenue despite changes to privacy, Google and iOS

August 01, 2021 | 8:11PM | EST

Despite Google's announcement to delay the deprecation of third party cookies in Google Chrome for 2 years, publishers cannot afford to rest on their laurels. Updates to Google, Facebook, and even mobile apps, mean big revenue changes for organizations that reply on advertising revenue. Mike Brooks – WeatherBug’s SVP of Revenue – shares his expertise and how his team has been preparing for all the changes. During this webinar, you’ll find out what you need to do to ensure revenue success with all of these privacy changes. We’ll talk through FLoC, IDFA, iOS14.5, outline strategies to put in place to mitigate potential revenue losses, and get answers to some of your biggest questions from our team of experts.
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How AdTech firms are responding to the digital revolution with data analytics

August 01, 2021 | 8:11PM | EST

Digital advertising is in a state of significant disruption. As awareness of data privacy among the public has grown, so have measures to reign in data usage for the purpose of ad targeting. Government regulations like the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) have set stricter guidelines around the collection, storage, and use of personal data in two large markets. Those regulations, as well as the death of third party cookies and other measures by technology companies to “wall their gardens,” will challenge traditional digital advertising strategies, including targeting, pacing, personalization, and attribution. Despite disruption, investment in programmatic advertising shows no signs of slowing down.
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