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Spotlight

Conversational marketing is relationship marketing for the social media age. Thinking about your marketing efforts in terms of a conversation changes the approach and better integrates social media. Relationships are something that are formed, but conversations are ongoing and evolving and require b


OTHER LIVE WEBINAR

Audio Advertising: The Inside Track

July 28, 2021 | 6:21PM | EST

Digital streaming dominance only continues to expand as consumers stream audio content at unprecedented rates. This new and lasting behavior is fueled by convenience, on-demand content, and the rise of connected devices. How can marketers take advantage of this shift, and what does the future hold for audio advertising?
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Advertising Financial Management

July 28, 2021 | 6:21PM | EST

The ANA has negotiated a special room rate of $329/night. The cut-off date to obtain the ANA rate is Friday, April 2, 2021, after which prevailing rates apply. Our room block link is not yet available, so please reach out to registration@ana.net for a link as we get closer to the conference date.
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How publishers can drive revenue despite changes to privacy, Google and iOS

July 28, 2021 | 6:21PM | EST

Despite Google's announcement to delay the deprecation of third party cookies in Google Chrome for 2 years, publishers cannot afford to rest on their laurels. Updates to Google, Facebook, and even mobile apps, mean big revenue changes for organizations that reply on advertising revenue. Mike Brooks – WeatherBug’s SVP of Revenue – shares his expertise and how his team has been preparing for all the changes. During this webinar, you’ll find out what you need to do to ensure revenue success with all of these privacy changes. We’ll talk through FLoC, IDFA, iOS14.5, outline strategies to put in place to mitigate potential revenue losses, and get answers to some of your biggest questions from our team of experts.
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How AdTech firms are responding to the digital revolution with data analytics

July 28, 2021 | 6:21PM | EST

Digital advertising is in a state of significant disruption. As awareness of data privacy among the public has grown, so have measures to reign in data usage for the purpose of ad targeting. Government regulations like the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) have set stricter guidelines around the collection, storage, and use of personal data in two large markets. Those regulations, as well as the death of third party cookies and other measures by technology companies to “wall their gardens,” will challenge traditional digital advertising strategies, including targeting, pacing, personalization, and attribution. Despite disruption, investment in programmatic advertising shows no signs of slowing down.
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