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Sources: Defy Media offers to pay publishers 20 percent of the money its ad network owes them

June 29, 2018 / Tim Peterson

Defy Media is trying to bargain with companies that claim the media company’s ad network business owes them money, three of them said. Two publishers and an ad tech company said that in recent weeks, Defy Media has offered them 20 percent of what they’re owed for ads that Defy Media sold on their sites as part of its programmatic ad network. One is trending news publisher Viralised, which head of operations James Harris said is owed $21,000. “Their solution to our accounts team is to pay us 20 percent of the invoice and call it quits,” he said. Viralised has not agreed to the offer, he said.