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Trivago Faces Multimillion Dollar Fine for Misleading Advertising in Australia

December 03, 2018 / Allan Leibowitz

German transnational hotel comparison site Trivago is headed for Australia’s federal court later this month, facing fines of millions of dollars over misleading advertising. Trivago has reportedly admitted to transgressions of Australia’s consumer laws after the country’s consumer watchdog, the Australian Competition and Consumer Commission (ACCC), instituted proceedings in the Federal Court on August 24. “The ACCC alleges that from at least December 2013, Trivago ran TV advertisements presenting its website as an impartial and objective price comparison service that would help consumers identify the cheapest prices for hotel rooms when, in fact, Trivago’s website prioritized advertisers who were willing to pay the highest cost per click fee to Trivago,” the consumer advocate said in a statement at the time of the filing.