SCMP appoints Ian Hocking as digital director of advertising
December 11, 2018 / Mark Sweney
South China Morning Post has appointed Ian Hocking as digital director of advertising. In this role, Hocking will provide strategic direction and leadership to deliver diversified and sustainable revenue across all SCMP digital platforms. Additionally, he will be responsible for the company’s digital agenda both internationally and in Hong Kong. Hocking will set a foundation for success at SCMP by ensuring digital operations deliver the highest quality experience, real business outcomes and market-leading insights for SCMP’s marketing partners.