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Vistara's new brand campaign inspires flyers to not settle for less than the best

December 18, 2018 / ETBrandEquity

Aiming to inspire air travelers to not settle for second best, Vistara, India’s finest full-service carrier, today announced its new high-decibel multimedia brand campaign dubbed ‘Fly Higher’. The Fly Higher campaign builds on Vistara’s brand promise, which is to make people look forward to flying again, and to expect the same level of class, quality, and attention to detail in the air as they expect in their other career, lifestyle, and travel choices. Conceptualized by Vistara’s creative agency FCB India, the creative concept of the brand campaign is based on wide-ranging customer insights suggesting that discerning customers today are not willing to settle for less than the best. Successful Indians of all ages today live a life of a certain standard – they choose offbeat and challenging careers, create their own success stories, dine at fine restaurants, wear the best brands, pick uncommon holiday destinations, stay in the most stylish hotels, and...