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Origins Advertising selects Edge1 OOH Software to automate OOH biz processes

May 24, 2019 / Exchange4media

Origins Advertising has implemented Edge1 outdoor advertising software platform to automate the business operations of its growing number of OOH advertising media sites. Lucknow-based Origins Advertising has selected Edge1 Platform, leading outdoor advertising media management software, to automate the business operations of its growing number of OOH media sites in Uttar Pradesh, including static and digital sites. Edge1 will automate Origin's operations while reducing all manual efforts and making the organization system driven. Origins will use Edge1's Platform, media owners web-based software to deliver reliable and efficient campaigns to their clients. From a unified platform, Origins will be able to manage media planning and buying, campaigns, operations, landlords and finances with business analytics on their hoardings, digital screens and facade it operates in Uttar Pradesh.