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SDMC plans ‘brands meet’ to get firms to invest in outdoor ads

June 11, 2019 / Hindustan Times

In an effort to raise advertisement revenue, the South Delhi Municipal Corporation (SDMC) is planning to hold a ‘brands meet’ with automobile, smartphone, apparel, real-estate, shoes and jeweler companies by the end of June. The aim is to convince the companies to “spend more on outdoor advertising platforms of SDMC” such as unipolar (large ad frames on standalone steel poles), MUPIS (mobile shaped multi-utility product info boxes), flag signs at market places, toilet blocks and subways, officials said. “Private companies have always preferred mediums in the order of TV, print, digital, cinema, radio, and last of all, outdoor, to publicize their products. This is because they can gauge the impact of their ads on TV, print and digital through TRPs, circulation figures and the number of clicks online, but can’t do that outdoors, said Prem Shankar Jha, deputy commissioner, remunerative projects cell, SDMC. There is also the fear of encroachment on outdo...