Jon Mew, previously COO, moved up to CEO of the IAB UK
January 05, 2017 / IAB UK
Mew has been the IAB’s Chief Operating Officer since September 2014. He joined in November 2008 as the first Head of Mobile, before moving into the role of Director of Mobile and Operations which involved merging mobile into the core part of the business. This year mobile overtook desktop to become the biggest digital platform, in terms of display adspend. Mew has worked across a variety of media and prior to the IAB held senior marketing roles at Freeserve and Orange“The IAB will soon represent a £10 billion industry in this country, more complex and variegated than any other media sector,” said Richard Eyre CBE, IAB UK Chairman, who led the search. “However, this scale comes with no slowing of innovation and will continue to adapt, demanding both agility of mind and positivity of action.