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Facebook Further Rolls Back Cryptocurrency Advertising Ban

May 13, 2019 / Justin Szilard

Facebook, which previously banned cryptocurrency ads, has now further rolled back its decision since it will no longer require pre-approval from advertisers in this space. Facebook first initiated the blanket ban in January 2018 against ads promoting cryptocurrencies and ICOs out of fear that some of Facebook’s users were being scammed. Later that same year, in June, Facebook updated their “policy to allow ads that promote cryptocurrency and related content from pre-approved advertisers”, but “continue[d] to prohibit ads that promote binary options and initial coin offerings”. Now, Facebook is further rolling back their previous policies after they “listened to feedback and assessed the policy’s effectiveness”.