Almost 70% of all digital ad spending in the US will go to ads delivered on mobile devices this year. That’s no surprise since consumers spend more time in apps, and engage with them more often.
In fact, a wider variety of mobile apps are finding audiences and new ways of making money. Grocery, shopping, and navigation apps are all seeing increases in users, who are spending more in-app on subscriptions and virtual goods.
In this Meet the Analyst Webinar, Yory Wurmser, our principal analyst, shared new monetization opportunities for advertisers, including how to benefit from apps with quality ads and strong first-party data stores.
Watch Now
Dering Hall
What aspects of your business are part of your digital marketing plan? Why do goals matter and how can you prioritize them? In this section we discuss the importance of goal setting and how to properly plan out your process for achieving these goals.
Watch Now
As US consumers continue to chart an uncertain course through the storm of COVID-19, brands struggle with knowing how to reach out – what messages will seem helpful and appropriate in such chaotic times.
In this on-demand webinar, we look at smart strategic and tactical approaches to developing, assessing, and monitoring ads during the pandemic. GfK’s Jon Brand and Melissa Sheila Garcia explore ways to
Watch Now
AdRoll
One of the hardest things for new business owners to accomplish is to attract new shoppers to their burgeoning brand. Even harder still is turning these shoppers into repeat customers. We’ve recently teamed up with e-commerce experts at Magento to help small business owners get a leg up on their competition by running ad campaigns that attract and retain their target customers.
Watch Now