2023 Advertising and Media Data Trends and Forecast: Start the Year Off Right

Advertising and Media Data Trends
2022 saw many changes in advertising, media and entertainment. And 2023 is shaping up to be no less transformational for advertisers and publishers alike. Greater data collaboration will necessitate a renewed focus on technology like clean rooms. Retail media growth is expected to continue. Customer journey analytics could change media plans and media buys. It is critical for marketers to stay on top of these important trends.
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OTHER ON-DEMAND WEBINARS

7 Ways To Retarget Audiences Using Facebook Ads To Maximize Your ROI

AdEspresso

Join us for our free webinar with our super Facebook Ads expert Paul Fairbrother! If you’re not running retargeting campaigns the chances are that you’re leaving a lot of money on the table. It often takes several touch points to turn a cold prospect into a customer and then a repeat buyer so Facebook ad campaigns targeting warm audiences nearly always have the highest ROI.
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Time-Savers for Marketers in Google Ads

Hanapin Marketing

When you’re spending exorbitant amounts of time in Google ads as a digital marketer, we know you’re always looking for ways to save time and be more efficient with your data. And of course, we’re here to make you the heroes of your organization, so we have tips that can help you save time left and right.
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Top Mobile Trends for 2023: The Marketer’s Guide to the New App Economy

Recent disruptions in mobile app technology have changed how money is moving across mobile media. For example, Meta is no longer the single dominant force in social, as TikTok eclipses Facebook and Instagram. Meanwhile, tracking restrictions from Apple and (eventually) Google have changed how ads can be targeted and measured. Join leaders from IHOP, Wavemaker, Horizon Media and T-Mobile Advertising Solutions for a look at how media and creative strategies are keeping pace with these mobile ad changes.
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Rewarded Video Advertising: How to Engage the Mobile Gamer

Adjust

In this live webinar, advertisers will understand the specific attributes of one of the most popular and effective ad models currently used in the mobile gaming industry. With relevant examples, we’ll try to help you understand how to leverage the full potential of your networks and measurement partners data, to achieve your acquisition and engagement goals.
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