7 B2B Marketing Trends for Driving Growth

Well-branded e-commerce stores attract a lot of loyal customers—and repeat purchases. Here are four strategies e-commerce businesses can use to build

This 4-part series of webinars will help the modern-day Marketer to have a basic understanding of search engine optimization and the easy steps they can take to impact their search engine rankings, how to develop target audience personas for their online audience and use social media advertising to reach them, how to ensure their website presence is optimized for conversions, and strategies to build an email marketing database.

Within business, change is both constant and inevitable. Over the past twenty years, technology has revolutionized the world of advertising. Consumers are now exposed to more advertising than ever before and the way that they engage with brands has fundamentally changed. For advertisers, technological changes bring advantages and disadvantages. Advertisers can reach more people, more personally, across more spaces.

The digital advertising landscape is constantly evolving. Apple is changing the game for mobile identifiers, Google deprecates third-party cookies, and societal and political issues pervade social media. Meanwhile, marketing leaders must deliver business results as the world continues to recover from a global pandemic. This complimentary webinar delves into the key findings of the first annual Gartner Digital IQ: Advertising Benchmarks 2021. The benchmark evaluates and ranks the digital advertising performance of more than 1,200 B2C and B2B brands across six industries: Consumer Goods; Financial Services; Healthcare; Manufacturing and Natural Resources; Retail; and Travel and Hospitality. You will get actionable insights that can help improve your brand’s digital advertising performance.