CPC Strategy
Advertising on Facebook presents a unique opportunity because it’s a channel that can address every stage of the ecommerce conversion funnel—from brand awareness to generating revenue to creating loyal customer relationships.
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Pacvue is pleased to share that as of today, brands who use DoorDash ads will have access to our industry-leading suite to programmatically manage their campaigns. We’re the first-to-market partner for DoorDash, available immediately leveraging our enterprise suite for brands, sellers, and agencies.
DoorDash is building a collaborative and flexible ad platform focused on meeting customers where they are. Brands can now access and manage DoorDash ads via Pacvue as they market their products to DoorDash customers.
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The habitat group
Do your online ads, community website, or Facebook page convey a welcoming message? Or are there any subtle clues that might lead someone to believe you have a discriminatory preference for or against prospective renters based on their race, sex, religion, or any other characteristic protected by the Fair Housing Act? In this one-hour webinar, attorney Lynn M. Wilson discusses how some communities have run afoul of the Fair Housing Act’s ban on discriminatory advertising online—and explains how to avoid having discrimination claims arise from your online advertising.
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Advertising scams have plagued the ad tech ecosystem for quite some time, but thanks to industry innovations many protections are now in place. Yet, that does not mean a pesky scam does not sneak through the pipes every now and then. In fact, malvertising – the practice of incorporating malware in online advertisements – is still a prominent practice. Bad actors are evolving their scams and they have proved to be more profitable than before.
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