A Guide to Effective Advertising

Our 30+ brands have been inspiring, informing, and intriguing millions of audiences for years. Businesses use our brands to be seen and be heard in their markets by prospective buyers and to engage them through highly targeted content based on a deep understanding of these known audiences.

OTT/CTV advertising has officially met the reach of broadcast television. Streaming and connected TV devices exploded in 2020 as more consumers stayed home and cut the cord. In 2021, there were nearly 214 million connected television users, and that number is projected to increase to 230 million by 2025. Coegi partners with leading industry experts from TheTradeDesk, Magnite, and iSpot.TV. In this webinar, the panelists clearly explain the immense opportunity available to advertisers in streaming TV. You’ll come away from this webinar with a much stronger understanding of the advertising opportunity on CTV and how to leverage it for maximum marketing ROI.

We all know that reporting on media and advertising data is complex. But what do we need for effective reporting and analytics? What if you had access to a solution that combines a best-in-class BI platform with media-specific connections and robust data tools? That’s what we’ve created with ProgrammaticIQ.

Since Snap’s launch in 2011, it has seen tremendous growth and innovation. With a large and engaged user base, Snap is an attractive platform for advertisers to connect with their customers. Marketers managing multi-channel campaigns need guidance to measure the impact of these activities accurately.