A year of customer experience and artificial intelligence

Adobe

thanks to nearly 13,000 marketing, creative, and IT professionals worldwide, we know there’s no doubt in the digital trends. Focusing on the customer experience remains as the top priority for most companies. Personalisation plays a key role as leading organizations strive to make compelling experiences with the integration of artificial intelligence and cloud-based technology.
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Spotlight

Email marketing is proven to be one of the most cost-effective ways to reach out to your customers and prospects. Through email marketing, businesses are able to target the needs of their contacts. Sage E-marketing, powered by Swiftpage™, provides you with the tools to create, track, and send beautifully crafted email campaigns.


OTHER ON-DEMAND WEBINARS

Why Don’t My Leads Convert? Ideas from Sales and Marketing – Together!

Conversica

Want to know why your leads aren’t turning into customers? Ask Sales, they’ll tell you that Marketing sent over unqualified leads. Ask Marketing, they’ll throw up their hands and say Sales never followed up. Join Carl Landers and the experts in relationships through video Dale Warner and Stephen Pacinelli from BombBomb, in a point to counterpoint discussion as they explain how Sales and Marketing work together seamlessly to deliver inbound leads and convert them into BombBomb customers. They’ve got some great stories to share on marketing-sales alignment, lead engagement and email marketing, so join us at the upcoming webcast to learn from their experiences.
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Groundbreaking tips on DTC digital advertising

metrixlab

Did you know? 72% of patients go online to learn about their condition. And 1 in 4 turn to the internet before speaking to a doctor. Yet only 3% of healthcare advertising budget is spent on digital. And most digital DTC advertising is ineffective. Are you making the most of DTC digital advertising? Watch the recording of our 35-minute webinar to find out how pharmaceutical brands can benefit from this huge opportunity:
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The Organizational Keys to PPC Campaign Success

Vertical Measures

Are you unhappy with the performance of your PPC campaigns and struggling with low quality scores? Poor campaign and ad group organization is one of the biggest, most costly, and most common mistakes paid search marketers make. No matter how good your website and keyword selection is, poor campaign organization will cripple your quality score and campaigns from the start. Learn how and why to organize, or re-organize, your campaigns for a successful PPC account.
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Improve your email marketing with automation

verticalresponse

Email Automation, which VerticalResponse recently added to its powerful toolkit, increases the impact and reduces the costs of email marketing. Studies conducted by MarTech Zone show that average click-through rates on automated email campaigns are three times higher than their one-off counterparts, and companies that regularly use automated email series generate 80 percent more sales at one-third less cost than other companies. Brant Schmitz, Director of Email & Marketing Automation at partner company Deluxe, recently presented a webinar about email marketing and how businesses can harness the power of Email Automation in their campaigns.
Watch Now

Spotlight

Email marketing is proven to be one of the most cost-effective ways to reach out to your customers and prospects. Through email marketing, businesses are able to target the needs of their contacts. Sage E-marketing, powered by Swiftpage™, provides you with the tools to create, track, and send beautifully crafted email campaigns.

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