Ad fraud guidance for media investors

As younger viewers flock to streaming services, connected TV (CTV) is finally having a moment. But as advertisers begin moving their budgets away from linear to CTV, many questions about audience behaviors remain unanswered. What differentiates CTV viewers from linear TV audiences, for instance, and what kind of ad creative performs best when repetition is high and inventory low?

We’ve been collecting your requests throughout the year, and we’ve called in a range of guests to help address the topics that matter most to you. Now, you can watch the recording of our virtual summit: Create your shopping season path: Tips to elevate your Q4 campaigns. In the videos from our event, you’ll follow a fictional brand as they navigate the latest advertising features and best practices, giving you tips for creating or strengthening your shopping season campaigns. Learn at your own pace with a wide range of sessions and global agency success stories.

At the heart of this Exposure Ninja webinar are key recommendations on how to increase your B2B leads using social media. PPC specialist, Veronika Bonovska takes you through the journey to building excellent campaigns that rope in high-quality leads for your business via social media. You will also be given some digital marketing tactics that can bring major sales by optimizing your website.

Amid a challenging economic environment which has seen TV advertising revenue decline and audiences continue to fragment, addressable advertising could provide a welcome boost for broadcasters. By showing different ads to different households during the same programme, broadcasters can provide targeted messaging and respond to calls from marketers for the ability to deliver personalised messages to consumers. In this webinar, we will hear from those responsible for sourcing, implementing, managing and maintaining addressable ad platforms to understand the key aspects of operating a successful addressable ad service. In assessing the technology considerations, the discussion will examine the different approaches for linear, whether broadcast or streamed IP and on-demand via set-top boxes and channel apps and differing levels of available data. As well as exploring how best to manage customer data such as demographic information, browsing and purchase history to provide segmentation and the level of granularity required by advertisers it will also consider the importance of compliance with data regulations. It will also look at management of ad inventory, reporting metrics and audience management and analytics systems and the tools required to monitor and monetise inserted ads.