Advertise your KDP Select Books: Getting Started (US)

In today’s world, people are demanding more privacy online. Major web browsers have ended (or are ending) their support for third-party cookies and there are increasingly more penalties for privacy law violations. It’s important to develop digital transformation strategies that boost your ability to collect and utilize first-party data. Watch Christopher Harrison (CEO, FullContact) and Kevin Lazorik (Senior Vice President and Co-Founder, Hero Digital) discuss adjusting to a cookieless marketing strategy, embracing contextual privacy, and strategies for creating and supporting your own identity graph.

These two sessions will focus on the advertising APIs (Attribution Reporting, Topics and FLEDGE) that are being tested in Chrome right now and are an ideal starting point for those who are interested in joining the testing. They will also offer a great opportunity to provide immediate feedback to Chrome while those APIs are still in an early stage of the development process.

It’s no secret. Organic reach has declined. And ongoing changes to Facebook’s News Feed means organic reach will sink even further in 2018. This new landscape requires us to rethink how organic and paid work together. Join us for a webinar where we’ll show you how to get most the most out of your ad budget, plus the nuts and bolts of boosting content: when, why, and how.

Are you feeling like your Facebook Ads should be doing more for you? Are you ready to move beyond boosting posts and target specific audiences? Do you want to be able to show the ROI of your ads?