Advertising Effectiveness for Not for Profit organisations

In this second webinar of our series on Advanced Research techniques, we look at Advertising Effectiveness for Not for Profit organisations. We all know that old adage that half of all advertising spend is wasted, it’s just that we don’t know which half – but over the last decade or so with the new neuroscience bringing real understanding of how the brain works we are getting much better at knowing which types of advertising are most effective in both the long and short term and new technology has helped us measure the effect in ways that just weren’t possible before.
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Spotlight

The infographic examines data sourced from InMobi's global mobile ad network to give a snapshot of the mobile video advertising ecosystem The Golden Age of Mobile Video Advertising 2016 | GLOBAL Video ad consumption grew by 122% in 6 months US and China are the largest consumers of mobile video


OTHER ON-DEMAND WEBINARS

Valerie Shoopman on Tracking Your Facebook Ad Performance

LifeOnFire

One of the most powerful advertising platforms that has ever existed is Facebook. Marketers have more data and more opportunities to display their advertising to their exact qualified target audience than ever before. Here to show us the “how-to” of tracking your ad performance so you know which ads are performing the best is Facebook Marketing Expert, host of the Entrepreneur Power Hour Podcast, and Life on Fire Elite-level coaching client, Valerie Shoopman!

THE INS & OUTS OF FACEBOOK ADVERTISING: WHAT PR PROS SHOULD KNOW

FPRA

Over 1 billion users and the ability to precisely target almost anyone? What’s not to love about Facebook Advertising? With Facebook Ads, PR pros can expand the reach of their digital campaigns and drive ROI that is easy to measure. Upgrade your Facebook Ad know-how beyond clicking “Boost Post,” and learn the strategies for success that make it impossible to fail so that you can leverage this platform for your company and your clients.

The State of Email in 2018: 5 Insights from the Litmus Team

Litmus

The email landscape is constantly changing, making it harder than ever to create high-performing email programs. New email clients, devices, unsubscribe functionality, and privacy laws will have an impact on your 2018 marketing programs. Get the information you need to succeed in a volatile industry as a panel of experts from the Litmus marketing team discuss five key insights from the State of Email 2018 Report.

THE SECRET TO SEO SUCCESS IN 2018

Digital Vidya

As long as search engines exist, SEO isn’t going away. Sure, with advances in technology, best practices have changed over the years, but some are still unaffected. So where should you focus your SEO efforts on in 2018? Well, we all know that Google has over 200 ranking factors, but you likely won’t have the time or even resources to implement all of them. So this webinar will help you set your priorities right for 2018.

Spotlight

The infographic examines data sourced from InMobi's global mobile ad network to give a snapshot of the mobile video advertising ecosystem The Golden Age of Mobile Video Advertising 2016 | GLOBAL Video ad consumption grew by 122% in 6 months US and China are the largest consumers of mobile video

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