Advertising Targeting the Older Adult: How the Audience Perceives the Message

GlynnDevins

Six of ten older adults feel seniors are portrayed as stereotypes in advertising. That is just one of the findings from a consumer research study conducted by GlynnDevins. This webinar reviews the findings of the research study, Advertising Targeting the Older Adult: How the Audience Perceives the Message, and discusses its implications for senior living marketers.

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Spotlight

The number of marketing strategies was large even 20 years ago, but the internet brought an entire host of new marketing techniques. We are steadily seeing a shift towards digital marketing over traditional marketing means such as TV ads and flyers. It is mobile marketing that sees a real surge in usage. Mobile phones were used for marketing before, but smartphones changed the way people use the internet, and this is telling only by the number of mobile digital solutions and app development companies out there as listed on AppGeeks. Common Examples of Mobile Marketing: It is important that all businesses take advantage of mobile marketing techniques like the examples of mobile marketing included on the infographic below. SMS Promotions, SMS marketing can be hugely successful and is also relatively easy to set up. It involves customers enrolling in the messaging service to receive a host of automated text messages on their smartphones. SMS marketing messages usually include product placement, special deals, or offers together with a link to an e-commerce store.


OTHER ON-DEMAND WEBINARS

VR & AR in Marketing & Advertising

VR/AR Association

Presented by members of the VR/AR Association, a global industry group that has over 3900+ companies and universities registered and working together on best practices, guidelines, and standards.
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Facebook Advertising Webinar March 2018

Christine Halvorson

You can run ads on Facebook, Instagram and Audience Network on any budget. Some people spend more on coffee each day than they do on their advertising campaigns. The exact cost associated with your ad being shown to someone is determined in our ad auction. Learn how pricing works for our ads, and how to set a budget that works for you.
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Co-op Advertising: Opportunities in Digital

IAB - Interactive Advertising Bureau

Co-op advertising may not be the most innovative, creative, or cutting-edge sector of the market. It gets little notice either from Madison Avenue or Silicon Valley. This ignored terrain is vast— bigger, even, than Internet advertising itself. Co-op advertising refers to an agreement between a manufacturer and a retailer to share advertising costs, while at the same time create brand name awareness.
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Reinvent Advertising with a Single View of the Customer

Salesforce

In this webinar, packed with stats and customer success stories, we’ll look at top trends forcing a change in online advertising, and a new and award-winning solution from Salesforce.
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Spotlight

The number of marketing strategies was large even 20 years ago, but the internet brought an entire host of new marketing techniques. We are steadily seeing a shift towards digital marketing over traditional marketing means such as TV ads and flyers. It is mobile marketing that sees a real surge in usage. Mobile phones were used for marketing before, but smartphones changed the way people use the internet, and this is telling only by the number of mobile digital solutions and app development companies out there as listed on AppGeeks. Common Examples of Mobile Marketing: It is important that all businesses take advantage of mobile marketing techniques like the examples of mobile marketing included on the infographic below. SMS Promotions, SMS marketing can be hugely successful and is also relatively easy to set up. It involves customers enrolling in the messaging service to receive a host of automated text messages on their smartphones. SMS marketing messages usually include product placement, special deals, or offers together with a link to an e-commerce store.

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