Amazon PPC Advertising

In the wake of cookie restrictions and increasing privacy legislation, marketers are looking for alternative ways to reach their desired audience and demanding accurate contextual targeting at scale. This shift is the perfect opportunity for publishers to take back control of their first-party data. To succeed in 2020, publishers need to shift their focus to contextual intelligence, reduce waste, and regain control of their inventory. Learn what you can be doing to avoid the post-cookie fallout and increase your yield in the wake of industry change. Watch the webinar on-demand now to get ahead of the post-cookie curve.

In this free auto marketing webinar, 9 Clouds’ sales manager Matt Stoffel and creative director John Nelson walked through the most recent changes to Facebook’s marketing platform, explaining how these new features and regulations could impact your dealership’s digital marketing in 2018 (and beyond).

Digital marketing has helped us scale our content better than ever, but it’s also resulted in a de-personalization of our messaging. To connect with our audiences it’s never been more important to speak human.

Almost 70% of all digital ad spending in the US will go to ads delivered on mobile devices this year. That’s no surprise since consumers spend more time in apps, and engage with them more often. In fact, a wider variety of mobile apps are finding audiences and new ways of making money. Grocery, shopping, and navigation apps are all seeing increases in users, who are spending more in-app on subscriptions and virtual goods. In this Meet the Analyst Webinar, Yory Wurmser, our principal analyst, shared new monetization opportunities for advertisers, including how to benefit from apps with quality ads and strong first-party data stores.