Become an Expert on Snapchat Advertising

Exclusive insights for publishers from the Cannes Lions Festival in France is the focus of an INMA Webinar featuring Marcelo Benez, chief commercial officer for Folha de S.Paulo. In a world amid rapid transition, what can the most important creativity festival on the planet convey to news media companies? What’s next in trends and values for the quickly changing advertising industry?

Connected TV is leveling the playing field and democratizing TV advertising, helping a new swath of challenger brands find success regardless of size or budget. As CTV adoption continues to climb, new players—including blue-chip brands with massive budgets—are rushing into the space and dynamically changing the landscape. So what can these established TV advertisers learn from the pioneers that have already succeeded on CTV?

Want to run Google Ads campaigns but don't know where to start? Join this webinar with Chiara Iacoponi, senior Ads strategist at Google, to learn how to add Google Ads powered by AdEspresso to your digital marketing strategy. Today's customer's online behavior has completely revolutionized the concept of the customer journey, which has become more fragmented than ever before. Users are constantly connected, moving across devices, platforms and exposed to increasing amounts of information while making purchasing decisions. From a marketing point of view, this shift in consumer behavior calls for integrated marketing strategies across media, in order to be as effective as possible throughout the entire marketing funnel.

Leading marketers actively measure their digital performance across web, social, mobile and digital relative to their competitors and challenger brands. In this complimentary digital marketing webinar, learn about the B2B and B2C brands that stand out as best of breed, according to Gartner for Marketers’ digital benchmarking team, including the key trends and behaviors of “genius” digital marketers.