Best Practices For Rewards And Placements Of Rewarded Video Ads

How much time does an ad need to stay on a mobile screen in order to be seen? Our research shows the human brain needs 4/10th of a second to engage with mobile advertising and trigger a response, positive or negative. In the blink of an eye, the brain has already processed a mobile ad. And more so, by the time it takes for their heart to beat once, they have very likely formed an emotional response. Are you prepared with a First Second Strategy?

Learn from Breakthrough Broker's President Eric Sachs and Co-Host Chelsea Peitz as they dive deep into stories during this on-demand webinar. In addition to exploring how you can build your brand and grow your audience using stories.

Digital marketers continue to be challenged with driving higher return on ad spend (ROAS) and cross-channel campaign conversions and return. More and more money is getting poured into digital ad platforms, display, PPC, web and email, but research shows over 96 percent do not convert. It’s time to shift the way you optimize your omnichannel campaigns and leverage AI and machine learning to drive intelligent recommendations for higher sales revenue and pipeline conversions.

Consumers today, with a seemingly infinite menu of content outlets, demand more relevant and personalized engagements with publishers’ content and the advertising surrounding it. But delivering custom experiences is increasingly challenging for publishers to execute on their owned and operated properties: Data deprecation, a complex privacy landscape, fragmented consumer habits, and competition from walled gardens make it difficult for publishers to attract users and advertisers alike. With a sound first-party data organization and trusted third-party data partners, publishers can combat these forces and increase margin and revenue with improved media performance. By building from a strong foundation in identity, publishers can connect consumers to existing records in their databases to serve more relevant interactions on their digital properties.