Bing Ads: Benefits of An Integrated Strategy

Familiar with bid multipliers? No stress if you’re not - bid multipliers is a Facebook feature that helps advertisers, like you, to streamline their audience segmentation without splitting them into different ad sets. We have seen it improve advertisers’ performance significantly, but we understand why it might feel daunting to get started. Maulik Desai and Tuomas Mäki hosted a webinar to discuss Bid Multipliers for Mobile App and E-Commerce Advertisers, where they took a deep dive into bid multipliers and how to use them to drive performance.

Have you considered leveraging programmatic for political ads? With the elections coming soon and digital advertising spend increasing across all verticals, it’s expected that 2022 will see notable growth in political ad spend. This means that there’s no better time than now to adopt programmatic advertising as part of your political campaign strategy.

Advertising on Facebook presents a unique opportunity because it’s a channel that can address every stage of the ecommerce conversion funnel—from brand awareness to generating revenue to creating loyal customer relationships.

Rewarded ads have evolved greatly since the early days and have now grown to be more than just incentivised traffic. It’s proven to be a successful strategy to push an app’s visibility by achieving a high app store ranking and then benefitting from the genuine installs that result from the gained visibility effect. Register for this webinar hosted by AppLift and Adjust to learn more about how Rewarded Ads can help with your app marketing strategy.