Boost Your Revenue 100% with Cross-Channel Advertising

SEMrush

Award-winning search professional Rocco Baldassare joins SEMrush to discuss Cross-Channel Marketing. A healthy marketing campaign will thrive if multiple channels are employed in unison to promote a brand.  Rocco will discuss how to properly implement social media marketing via FaceBook, YouTube, Twitter, and more.  Social media is a wonderful accompaniment to a paid search campaign, as well as additional offline marketing.  Join us for an excellent discussion of cross-channel marketing campaigns.
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Spotlight

Since Putnam first formally surveyed financial advisor social media usage in 2013, the percentage of those reporting success in gaining clients via social media has grown from 49% to 80%. The question is no longer whether social media can function within the confines of closely regulated communications and transactions, but rather how social networking strategies work best in tandem with traditional methods to optimize advisor reach, influence clients, and cultivate a successful practice.


OTHER ON-DEMAND WEBINARS

Social Media Attribution: Measuring the True Value of Your Work

Hootsuite

You know your efforts on social media are valuable to the organization—and you’re ready to prove it. But attributing success directly to social activity can be complicated. Join us for this webinar with industry experts and social media pros from real businesses as they share stories, insights, and advice about successful social media attribution.
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Advertising 360: Order to Invoice with NetSuite for Media/Publishing

NetSuite

Watch this On Demand webinar (aired live on June 18, 2015) to learn how NetSuite can streamline order to invoicing across your advertising business, whether digital, print or a combination thereof. Explore how to gain complete control of the order-to-invoice process via: - Real-time visibility into campaign performance, delivery and profitability. - Proactive dashboards and alerts for real-time decision-making, resourcing and optimization. - Increased revenue accuracy to simplify billing and invoicing. - Smarter proactive selling based on client profitability, predictive intelligence and performance.
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The 3 Types of Customer Care You Need on Social Media

Sprout Social

In the world of social, your customers are constantly talking about you, reaching out to you directly and passively listening to what you are saying—so, it’s important that you listen, respond and communicate effectively in order to create exceptional customer experiences.The idea of social customer care entails the entire relationship between your brand and your customers. From being a reachable source to providing ongoing support and creating delightful customer experiences, you can build customer loyalty and increase sales through the right social customer care strategy.
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Accelerate Your Career with Marketing Analytics You Can Use

IBM Watson Analytics

As marketers, we’re increasingly expected to make data-driven decisions. But so many of us lack the analytics tools and expertise to glean timely insights from customer data. Analytics has been identified as the largest talent and hiring gap in marketing; 37% of Fortune 500 companies say they need marketers with analytics chops.
Watch Now

Spotlight

Since Putnam first formally surveyed financial advisor social media usage in 2013, the percentage of those reporting success in gaining clients via social media has grown from 49% to 80%. The question is no longer whether social media can function within the confines of closely regulated communications and transactions, but rather how social networking strategies work best in tandem with traditional methods to optimize advisor reach, influence clients, and cultivate a successful practice.

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