In this episode, we will explore how Instagram is a powerful vehicle for all creators to expand their reach and even earn an income. But, creators of color have often struggled to receive the recognition they deserve, although they are the ones who create the content that goes viral, a lot of times without attribution. How can advertisers better engage with the creators who are actually driving the creativity?
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Midco
Today’s digital landscape is evolving – and so is the person behind the screen. The average consumer can decide in milliseconds whether an ad or video is relevant. How can you, as a business, work to cut through the noise – and ensure you’re getting transparent reporting to guarantee success?
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Oracle
If you find programmatic advertising confusing, you’re not alone. It is easy to get overwhelmed by the plethora of acronyms (RTBs, DMPs,DSPs, SSPs, 1PD, 2PD, 3PD) and knowing when each of them come into play. Driven by data, Programmatic empowers modern marketers with the intelligence required to serve highly personalized ads. By bringing together First, Second- and Third-Party data at scale, you can target with increased precision and optimize campaigns in real-time.
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Callrail
CallRail’s head of paid search goes over recent Google Ads (formerly AdWords) automations and how PPC marketers can use better software to track AdWords outside of Google Ads. What you'll learn in this Pro Webinar: Simple tips for associating clicks with revenue to track the ROI of campaigns, How you can stay on top of Google’s changes, Tips on tracking low funnel and high funnel conversions to optimize bidding, Which tools PPC pros are using to save time and win business.
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