Connected TV is leveling the playing field and democratizing TV advertising, helping a new swath of challenger brands find success regardless of size or budget. As CTV adoption continues to climb, new players—including blue-chip brands with massive budgets—are rushing into the space and dynamically changing the landscape. So what can these established TV advertisers learn from the pioneers that have already succeeded on CTV?
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Falcon
Traditional media models have been turned upside down as new digital options move into the mainstream. Consumer behavior has followed suit, and brands need to revamp their advertising models to take full advantage of the new media market. But what kind of ad experiences will resonate best?
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To deliver personalized ads, ad tech company Clinch tracks hundreds of millions of web users who generate 1 billion events each day. Clinch knew that the old school way of building data pipelines wasn’t going to work, so partnering with Upsolver, they were able to save time and money on their data warehouse fees as well as optimize their engineering resources.
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Pacvue is pleased to share that as of today, brands who use DoorDash ads will have access to our industry-leading suite to programmatically manage their campaigns. We’re the first-to-market partner for DoorDash, available immediately leveraging our enterprise suite for brands, sellers, and agencies.
DoorDash is building a collaborative and flexible ad platform focused on meeting customers where they are. Brands can now access and manage DoorDash ads via Pacvue as they market their products to DoorDash customers.
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