Connected TV Advertising: An Inside Look at the $21 Billion Spending Boom

This year's holiday season is almost here. You have special sales, promotions and giveaways planned. Your bottom-funnel channels are ready to close. But how are you thinking about top-of-funnel marketing and how you'll introduce potential customers to your brand?

How can agencies and publishers compete with the digital ad giants? In this virtual workshop, learn how data teams at established and emerging brands are using the Databricks Lakehouse to bring together a broad range of data to build a 360-degree customer view. You’ll also find out how they leverage AI to maximize ad inventory, build look-alike segments optimized for responsiveness, and use advanced attribution and sales forecasting to better understand marketing ROI. Additionally, programmatic media technologist MiQ will share how they are building their marketer and agency solutions on top of the Databricks Lakehouse Platform to access the right data, unearth the smartest insights, and then activate them across all their clients’ platforms and channels.

What is CCPA? The California Consumer Privacy Act increases the transparency of the collection and selling of physical and digital data, while providing California residents with more control over what happens to their personal information that companies collect. CCPA is approaching with a compliance deadline of January 2020. With the countdown to compliance less than 6 months away it’s critical to know how this can potentially impact your business in order to avoid violation fines. Join our webinar as we unpack the key requirements and considerations to keep in mind in order to stay compliant. See how CCPA impacts all advertisers, not just Californians.

In this webinar, DialogTech’s Kelley Schultz and Hanapin’s Emma Franks will discuss how audience targeting methods are changing, how to build a competitive edge in your industry, and exclusive best practices to help you thrive in a digital marketing world that is all about audiences.