Creating Ads on the Fly—New Opportunities in Programmatic

The webinar addresses these key questions:Is programmatic good or bad for creativity?How are marketers and agencies changing the way they develop creative to meet the needs of a programmatic landscape?What are some best practices for rethinking the creative process?Debra Aho Williamson is eMarketer's principal analyst focusing on social media marketing and real-time marketing. Since 2007, she has written more than three dozen reports about how marketers, media and consumers are engaging with social media. Debra is quoted for her analysis in the business press and speaks regularly at major digital marketing events.