Creating Ads on the Fly—New Opportunities in Programmatic

The webinar addresses these key questions:Is programmatic good or bad for creativity?How are marketers and agencies changing the way they develop creative to meet the needs of a programmatic landscape?What are some best practices for rethinking the creative process?Debra Aho Williamson is eMarketer's principal analyst focusing on social media marketing and real-time marketing. Since 2007, she has written more than three dozen reports about how marketers, media and consumers are engaging with social media. Debra is quoted for her analysis in the business press and speaks regularly at major digital marketing events.
Watch Now

Spotlight

Mediaocean and industry experts discuss the trends they're seeing and what we should expect in the new year. Topics include changes in mobile, convergence, programmatic, and the importance of content.


OTHER ON-DEMAND WEBINARS

How To Get Leads Using Facebook Lead Ads Webinar

Think Big Online Marketing

Lead ads are a type of ad that allows you to run lead generation campaigns on Facebook and Instagram. Unlike other ad types, lead ads include a contact form, called an "instant form," that lets people show their interest in a product or service by filling in the form with their details and allowing a business to follow up with them. On your lead ads instant form, you can request email addresses or contact information from people who click on your ad. You can even ask people custom questions. Lead ads can be used to collect sign-ups for newsletters, price estimates, follow-up calls, and business information.

Facebook Advertising: Master The Customer Journey

3Q Digital

Facebook advertising has reams of data and incredible targeting and ad types to use it to meet your customers when and where they most want to view it. Learn the ROI-rich ins and outs from Facebook Partner Manager Catherine Doyle, 3Q Digital VP of Analytics Feliks Malts, and 3Q Digital Sr. Director of Paid Social Brad O'Brien in a free one-hour webinar.

Protect Your Brand: The best defense is a good offense

Digital Marketing Depot

Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue. These ‘hijack’ attempts muddy your reputation and adversely impact the experience your consumers have with your brand online. So how do you spot it and stop it? How do you protect your brand and help your customers find you instead of a competitor?

Facebook Advertising for Small Business

hibu

Facebook can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your business in front of the right people? In this webinar presented by Hibu and Marketing Bitz, we’ll examine the changing landscape of Facebook, what you need to do, and how you need to do it to have your business succeed on the largest social network in the land.