Digital advertising tactics to drive holiday ROI

Marketers monitor ROI more closely during the holiday season than any other point of the year. We’ve compiled the digital advertising tactics that can drive the greatest impact on the performance of your holiday campaigns and in this session, we’ll run through what makes them effective, how to implement them, and how to optimize them easily for peak campaign performance.
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OTHER ON-DEMAND WEBINARS

How Media Companies Overcome the Challenges of Cookie Deprecation with ADvendio's Solution

In this webinar recording, learn how ADvendio is the number one advertising omnichannel platform for media companies looking to digitally transform their operations due to the deprecation of third-party cookies.
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Facebook Dynamic Ads for Mobile

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Learn how to successfully implement dynamic ads in your mobile app. Set up dynamic ads on mobile with Facebook SDKs. You should incorporate deep linking and deferred deep linking into your app to provide people using your app with the best experience possible.
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From Ad to Cart: Drive Engagement, Consumer Insight and Sales with Conversational AI

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Brands and agencies are constantly faced with strategic choices about how to best reach, engage with, and learn about their consumers to drive sales growth. Conversational AI empowers brands to drive multiple minutes of consumer engagement, collect rich first-party profile data and improve online and offline sales conversion with a single conversational intelligence that provides guidance, recommendations, advice, consultation, and expertise (GRACE) to consumers across the entire customer journey, from ad to cart.
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Addressing First Party Data Challenges with Lifesight

Cookieless marketing is what everyone is talking about, and brands are getting more and more conscious of owning first-party data, for them to fly through these changing times easily. It is imperative for brand owners to start consolidating the wealth of first-party data they generate by means of Digital interactions, store walkins, CRM data, etc. with their users; unify and convert those data events into an identifiable data currency which can be used for remarketing, business intelligence, strategy building, etc.
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