Digital Advertising Webinar

Today I’m going to break down exactly how we took a webinar funnel from 0 and scaled it to 179,000 webinar registrations with Facebook Ads over the course of 18 months. This webinar funnel gave us the ability to spend over $300,000 dollars to profitably acquire customers on the front end.If you are in online coaching, training, or you use webinars to generate leads for your business, be sure to pay close attention here.The results we created by scaling this webinar campaign have already been featured in an interview over at Ad Tips for Ad Pros, but I want to break down the full campaign for you here as well.

Paid Media: Digital Ad Trends – Programmatic/OTT/RTB Because the digital landscape is constantly changing, Anvil’s team always tries to keep a pulse on the latest and greatest in digital trends to ensure we’re bringing innovative strategies and solutions to our clients. In our next webinar, our Paid Specialist, Kari Schroeder, and team will discuss what is new in digital media including OTT, Real-Time Bidding, Programmatic and other advancements in digital.

With budget limitations and the need to meet performance KPIs, marketers can leverage location data to drive higher engagement, increase sales and maximize ROAS. Attendees will hear a case study about a convenience store that used offline brand intelligence to improve targeting, deliver a 120% uplift in in-store footfall and measured positive ROAS. You will gain actionable insights on how you and your brand can use location data to deliver results.

Brands are challenged by customers' dynamic usage and behavior patterns and diverse, multichannel journeys. B2C marketers want to deliver the most customer experiences that make every moment of interaction personal. It's not enough to rely on intuition or siloed, fragmented data. Traditional segmentation is no longer adequate, and the new standard of one-to-one marketing is made possible with customer data that integrates online and offline interactions and transactional behavior.