Effective Advertising Budget Negotiation Strategies

As medical research advances, clinical trial protocols are becoming more detailed, resulting in more complicated budgets. Having a thorough and inclusive budget is critical to your site’s success.  One common budgetary item that many sites often under-utilize is advertising. Sites are not always aware of their options for advertising funds or are too afraid to ask. In this blog, we have outlined some practical advertising budget negotiation tips.
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Build Brand Authenticity Using Customer Generated Content

Digital Marketing Depot

Today’s buyers are more informed than ever. With so much information available, shoppers often turn to trusted sources for recommendations that can influence final buying decisions. Social media posts from friends or family, online polls, Q+A and ratings and reviews – these types of customer generated content can make or break a potential sale. Join our experts as we explore how brands can better leverage customer generated content to deliver the word-of-mouth, personalized messaging that inspires people to buy.
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The digital shift: How brands win on Amazon

ON24

Every day your brand stands to win or lose position on the digital shelf. Brand marketers must tell a compelling brand story at all the various digital touchpoints in a shopper's journey.
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Social Ads: How to Boost Organic Results with Paid Advertising

Hootsuite

It’s no secret. Organic reach has declined. And ongoing changes to Facebook’s News Feed means organic reach will sink even further in 2018. This new landscape requires us to rethink how organic and paid work together. Join us for a webinar where we’ll show you how to get most the most out of your ad budget, plus the nuts and bolts of boosting content: when, why, and how.
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How To Start Your "Branded E-Commerce" Business

Sebastian Gomez

Well-branded e-commerce stores attract a lot of loyal customers—and repeat purchases. Here are four strategies e-commerce businesses can use to build
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