Score
Discover how online ads can help your business connect to new customers, promote special offers and grow brand awareness. Join speaker and trainer with the Grow with Google Partners Program, Matt Weber, for this introductory session that will explore the foundations of display and search advertising, including where your ads can appear and how to measure results.
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Webcast
Digital marketers continue to be challenged with driving higher return on ad spend (ROAS) and cross-channel campaign conversions and return. More and more money is getting poured into digital ad platforms, display, PPC, web and email, but research shows over 96 percent do not convert. It’s time to shift the way you optimize your omnichannel campaigns and leverage AI and machine learning to drive intelligent recommendations for higher sales revenue and pipeline conversions.
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There are effective solutions presently available to handle both concerns as brands and agencies attempt to enhance performance outcomes today while keeping an eye on the cookieless future just beyond the horizon. Advertisers of all sizes can optimise their tactics now while assuring they will continue to perform as the digital landscape evolves, thanks to futureproof approaches like contextual targeting.
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From papyrus to personalized digital experiences, Facebook’s team explains the history of ads and how they work today. This talk will explore how businesses are using Facebook tools to connect customers with their great ideas and stories from entrepreneurs that show how you can easily go online and grow your business.
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